Dr. Avi: Hi, I’m Dr. Avi. Today I just wanted to share a few things with you about speaking and public speaking.
Now, I’ve just been accepted to speak at The World Congress of Prevention and Wellness in San Diego, which is obviously a huge international speaking opportunity and one of the biggest platforms in the world in the industry that I work in which is the health and wellness industry.
This really has come about … in fact it’s just two days after I speak in Australia on The Future of the Pharmaceutical Benefits Scheme and my topic is on Innovation and Reform of the Health Care System. Again, a very big topic on how to reform the entire health care system in order to manage the cost and deliver better patient outcomes for people in Australia.
Again, these are very big topics and I’m very privileged and honored to have been asked to speak at forums in Australia and in America in the health and wellness industry, but this did not happen overnight. It has taken me years and years to get these types of speaking opportunities and I really wanted to share with you some of my secrets of how I’ve become such a highly respected and highly sought after international speaker because I’d like you to be able to do that with your message in the health and wellness industry as well.
Let me first start of by saying what are the benefits of speaking on stage, in forums such as this, I say there are three main benefits, number one when you speak on stage particularly at forums such as this you get to build credibility and build authority around yourself. That’s really, really important in a time when we’re getting more and more information put out there, particularly in health care and we don’t really know who to go to find trusted information.
Speaking on stage really elevates your profile so more people want to listen to you and believe your credibility and trust in what you’re saying particularly if you’re an ethical person and you are of integrity and you really have a genuine desire to serve the world.
The second benefit I see is also building awareness, not just about yourself but around your message. That’s really important because if you have an important message that you want to share, speaking on a stage helps you reach audiences that particularly you may not have been able to reach before.
Thirdly, it’s also the advantage of just meeting new people and from speaking opportunities I’ve managed to meet some fantastic business partners, some fantastic alliance partners … I’ve managed to meet people that I’ve hired to do work for me and I’ve also managed to meet some fantastic people who’ve hired me to do work for them. It’s really a fantastic opportunity to connect with amazing people as well. I really encourage you to seek out speaking, if this is something … if this is a channel that you can really start focusing on for your health and wellness business.
Here’s a few tips to get really good speaking gigs. The way I see it there’s really two main things that you need to do in order to get really, really fantastic speaking gigs and the first thing I say is work internally and the second thing I say is work externally. What do I mean by that?
Working internally, what I mean is that working on yourself, working on aspects of yourself to improve your speaking ability. How do you do this? I actually went through a lot of courses, even though at the age of 18 I’d already been speaking to an audience of … I think it was close to 2,000 people in my school. Some way to say I was a natural speaker. I’ve actually spent thousands of dollars on my own training to become speaking. Now, that’s not something you necessarily have to do but I do advise to invest in training or coaching to speak.
I’ve done courses on Professional Speaking. I’ve done courses on Acting. I’ve done various other courses to improve my articulation and how I speak in a public audience, even though I had a decent level of talent moving in to the speaking space. This is something anybody can do. Even if you have fears of standing and speaking in public, in fact I believe this is one of the first or second commonest fear that people have, is fear of public speaking.
These things can be addressed through methods such as tapping, which is as you know is tapping on different points of your body and I’ve written some content on my blog around tapping as well. Feel free to reach out to me if you have some questions on that. That’s one of the major things around working internally.
The second thing I would say around working internally is practice. Once you’ve developed your content, your slide deck, or what it is you’re going to say, just go out and practice, practice, practice. Practice in front of the mirror first. Then practice in front of friends, and then practice in front of other audiences. You can even practice in front of a small audience first, if you want to do that before going out and speaking to a big audience. It really depends on which level you’re at as a speaker but practice is really important.
Two things with working internally, number one invest in training or coaching and secondly is practice.
What about working externally?
This is around how do we go out and actually get those speaking gigs. If you’re a CEO in a company or you can already start doing this by actually creating video content for your employees. You can actually speak to your employees. Start by speaking at a camera and tell them what it is you’re doing and what the mission on your company and the priorities of your company are. That’s a great way to do it, just shooting into video.
This applies to anybody who practices the health and wellness industry and you want to get your message out there. Video and online media is a great way to start speaking and just getting that practice into the camera first of all before you talk to a larger audience.
The second way to go out and get that practice is actually just by networking, actually going out and meeting different people in the industry that you work in. For example, if you work in massage therapy, if your company is in fitness and massage, for example, then go out and network at those events and actually say to people that you are a speaker. That you do speak at audiences and you don’t have to go out and get paid to speak all the time. Do some free speaking gigs because it’s great exposure anyway. Start by doing that and then over time you may start to get those fantastic speaking gigs not just locally but even internationally. It’s all a journey and it depends on where you are at right now.
The third thing I would say is run your own events yourself. If you can’t get in to other people’s events but I’m sure you can … I would say to compliment that run your own events. It could even be small events to start off to get yourself up there, get the practice you need to speak. This can be a corporate event where you get up on stage and speak. It could be another corporate event or external event or it could be a small gathering that you just want to get practice at and you want to speak. Run your own events and that’s a great way to get speaking gigs.
Finally, I just want to leave myself open and available to serve you if you have any questions about speaking and you want some advice, just feel free to get in touch with me. My email address is right here, it’s firstname.lastname@example.org. If you’re in the health and wellness space I’d love to have a chat with you and find out more about how I can help you, particularly in the area of speaking.
That’s it for me. I’m Dr. Avi, bye for now.
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Dr Avi specialises in insights and strategies to improve patient and customer experience.
Contact: +61 2 8091 0918