The recent revelation of wellness blogger Belle Gibson is a disappointment to her large following of cancer patients. However, it is a sign of a deeper failing in the health system such that patients are looking to online personalities for health information that they should be receiving from the health system. The health system is in need of a major overhaul to cater to the wellness needs of society. Patient engagement programs for illness like cancer may be non-existent or largely disconnected and unemotional. Health promotion efforts should have stories of real patients and be back up by credible doctors with a mixture of factual medical evidence and appealing personalities.
Click here to read article from The Australian
Dr Avi is a medical doctor with broad healthcare sector experience including hospitals, biotech, pharmaceuticals and the wellness industry. He is a leading expert who coaches and consults to senior executives, entrepreneurs, practitioners, organisations and governments.
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